COURSE OVERVIEW
In this 7-week course, each student develops a first-year business plan and learns how to effectively track goals to achieve success. This process includes the discovery of each students’ unique strengths, defining a business strategy and key objectives that align with those strengths, and developing a marketing and sales plan consistent with financial goals. Students present their first-year business plans at the end of the course.
PREREQUISITE
COURSE OUTLINE
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- Develop a detailed understanding of your unique personality type and strengths and how they direct the course of your business
- Develop a one-page strategic plan including core purpose, core values, mission statement, key strategic objectives and financial objectives
- Define your personal business objectives and Key Performance Indicators (KPIs) for measuring your first year
- Develop your businesses positioning statement including target market, key qualifiers, distinct product offering, key benefit statement, and competitive differentiators
- Develop your go to market and customer conversion plan
- Create a sales forecast and plan.
- Develop your first-year budget
- Understand key financial concepts and terms including how to read an income statement and balance sheet
- Learn practical tools for tracking and measuring your business.
- Create and present your business plan
COURSE TUITION
$699
COURSE SCHEDULE
WINTER 2025
Day: Monday
Time: 5:30pm – 7:30pm
Date: January 13 – February 24
Instructor: Jim Plymale and David Giltner
Location: Virtual
REQUIRED MATERIALS
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- Laptop Computer
- Strengths Finder Assessment